A quiet moment captured by photographer John Launois. Upper Egyptian women wading through water, their galabiyas lifted just high enough to keep dry. That image stayed with us. It carried strength, softness, and the kind of everyday grace that can only come from living close to the land.

It reminded Mazen of home.

Of his mother, born in Kafr El Sheikh — who wore her galabya proudly, whether inside the house or out in the world, never trading its comfort or identity for anything more “modern.” She wasn’t trying to make a statement. She simply was.

That was our starting point.

Every piece in this collection carries the memory of that photograph and the spirit of the women who live in its silence. We named each garment after an Egyptian flower. not as decoration, but as tribute. The fabrics we chose were selected for the way they drape like petals. Our prints were designed in-house, inspired by native blooms; drawn softly, never loud. We didn’t want to romanticize rural life. We wanted to honor it.

The galabya fallāḥī — the farmer’s galabeya — is at the heart of it all.

It’s a garment built for function: loose enough to move, light enough for heat. It protects, adapts, and lives alongside the body. In the fields, it gets tied up or thrown over the shoulder depending on the work at hand. It may be plain. But if you look closely, you’ll see subtle embroidery, stripes, and quiet floral details. proof that beauty and utility have always coexisted.

For us, overlaying floral motifs onto the galabya isn’t just design. It’s a gesture. A nod to the farmers — women and men — who’ve worn these garments for generations. A way to say that tradition is not static. It breathes. It grows. It transforms.

Our Spring/Summer 2025 collection is not about nostalgia. It’s about relationship.

Between land and people. Between mother and son. Between functionality and form. Every cut, tie, and stitched bloom is part of that conversation.

A continuation of the legacy we were born into. and the rhythm we still carry.

— Gozoour